For the operators of Quick Service and Fast Casual restaurants, the strategic test of managing content over numerous locations can appear to be daunting and frustrating. The test is intensified for operators who travel frequently and need to update menu content outside their offices. Digital Menu Technology takes care of this issue by offering ways for operators to conveniently and efficiently manage their restaurants at any time from anyplace in the world at their fingertips.
When utilizing Digital Menu Technology, consider these six tips for managing digital menu board content over numerous locations:
Create and Implement a Marketing Strategy:
Prior to your design team produces digital menu content for your image, consider how you can make the content work for you. Things, like introducing variable content, permitting limited nearby control, and ensuring that your content can be easily updated over the brand, will spare you time and enable your restaurants to work successfully. While laying out your strategy, involve your colleagues to increase valuable info.
Use a Content Calendar:
Begin by figuring out what digital menu board content you might want to include in the following three to six months. Consider when to promote current marketing campaigns or make seasonal updates. You will also need to decide when to make major menu updates, for example, adding calorie counts or presenting a new menu offering. Layout all of this data in a calendar to organize it.
Determine Who is Allowed to Update Content:
A standout amongst other highlights of Digital Menu Technology is the capacity to utilize dynamic content, which enables you to make distinctive content options and pick what content to show on your digital menu boards. Like, you could pick three substance overlays to keep running on all menu boards at all restaurant locations. At that point, you could make five content overlay options and enable specific locations to pick and choose what overlay to show at any given time.
It is a win-win since each store manager knows their individual restaurant best and you won't need to invest energy managing single content at the store level.
Stay Organized:
When you have a marketing strategy and content calendar set up, utilize task lists and calendar reminders to remain sorted out. They can enable you to monitor numerous menu things, marketing campaigns, and daypart changes. Submit creative requests well in advance and make note of important due dates. When you are proactive and organized, you can better respond to market changes and keep your restaurants operating smoothly.
Train Your Operators:
Indeed, even with the best content overlays on the planet, your digital menu boards won't be successful if your operators do not know how to transform them. Hold training, make a "how to" document, and send email communications to ensure your operators know how to update content. Webinars are effective training tools since you can hold them rapidly and make a recording to impart to the individuals who can not attend.
By fusing these tips into your Digital Menu Technology strategy, operators with restaurants in numerous locations can enjoy the increased convenience and efficiency. That means the additional time you can commit to building up your business and boosting your bottom line.
