Digital displays are used in a food services environment as menu boards. Simply we can say digital menu boards are electronic displays of menus. These types of boards are typically found at quick-serve restaurants, coffee shops, and service-based businesses.
By implementing the digital menu board software in your restaurant, you can easily manage your menu board, and make the most of it to enhance your sales.
Benefits of the Digital Menu
Digital menu reduces waiting time: The Digital menu board helps the customer to choose their order quickly and place it without wasting time. Moreover, restaurants can you several other things like display fun facts for the promotional ads to distract the waiting customers and get them less frustrated.
Easier communication: With the digital menu boards, you can use videos or animation to get the attention of your customers and also makes the communication much easier to go with.
You can edit your templates and add them to your TV screen in a few minutes. It gives you better control over what you want to highlight which indirectly influences the choices of the order of a customer.
Save money: Digital menu boards help you to save money as you don't have to print new menus or promotional material regularly.
Better visibility: Digital displays attract customers with videos and animations. Digital boards are more pleasing than regular paper menus.
It can easily grab user attention and retain more customers by sharing the day special for showing pictures of happy customers in video format.
Easy to use: Digital menu boards are easy to use and update. With digital menus, more details can be shared without bothering the viewer's eyes.
More information provided means more purchases which will indirectly increase your profit.
Promote brand consistency: When you use digital menu boards you are assured that all locations are consistent and correctly updated. Promotion can be launched at all restaurant locations at the same time and can be monitored remotely.
Why Digital Menus?
It is a time, where everything is getting digitized, so why should not the restaurants?
It helps in managing food items more efficiently because it makes it easy to add new items and remove non-performing ones.
Digital displays create a more memorable experience for customers. it makes it easier for the customer to make choices as it is better visible.
It helps your business to grow and boost your sales. Digital menus promote and upsell your new items.
Digital menus are known to be beneficial for restaurant employees. It helps them to automatically schedule when their menus will change based on the time of day or day of the week.
Types of Digital Menus Boards:
- Single menu board:
It is One menu which is displayed on a single screen monitor.
- Rotating menu board:
It is two menus rotating on a single screen monitor.
- 2-zone menu board:
It is three menus within one single screen split into what is called a zone.
- 3-zone menu board:
It is five menus on a single screen monitor split into three zones.
Also, Read: How 2020 Trends Are Shaping Your Dining At Restaurants?
Few Things You Need To Know:
Deployment:
Give enough time to test your system and allow time to train the customer to manage it as everything boils down to deployment.
Placement of screens:
Screen placement on your wall is really important. Keep the right distance between screen and viewer. Make sure everything is readable. Make sure there are enough electrical outlets available for players as well as screens.
Content creation:
Content creation is vital when deploying your digital board. The effectiveness of the screen is dependent on the content.
Let the company know what you want in the content. In addition to images, text, do you want to have video, RSS feed, live TV, time, or weather?
Selection of the Equipment:
Make sure the screen size is right to your requirements. For instance, if you have a menu board with lots of text and images, you might want to choose a larger screen.
The media player must be powerful enough to support content elements from images to videos. Your decision on how to manage your content, wireless, or over the internet, affects your choice of equipment too.
